Case Study
Luxury Media Wall with Bioethanol Fire in South West London
This custom-built media wall in SW19 features a dramatic Planika Forma 1800 three-sided bioethanol fire, offering real flames and a panoramic view from every angle. Designed for high-end living, the project includes an open-ended fire shelf, recessed shelving, and a textured Impera Italia Gimcyn metallic paint finish for a premium, iridescent look. A perfect blend of innovation and elegance, crafted with precision by the Cine Spark team.
Location
Wimbledon, South West London, SW19
Room Type
Contemporary Living Room
Fire
Planika Forma Bioethanol Fireplace
Forma 1800 three-sided with FLA 4
Key Features
Planika Forma 1800 bioethanol fireplace, panoramic open-ended fire shelf, recessed shelving, textured metallic paint finish (Impera Italia Gimcyn), cable management
What our client wanted
Our client in Wimbledon was searching for a statement media wall that combined minimalist luxury with real flame ambience. Having explored a variety of options, they were keen to create a dramatic focal point using a bioethanol fire for real, clean-burning flames and a panoramic view from multiple angles.
They approached Cine Spark looking for expert guidance on fire selection and installation logistics, as well as support in developing a completely bespoke wall layout to elevate their already stylish home.
The design process
We began by discussing various premium fireplace options with the client, including high-end electric fires like the British Fires New Forest range. After thoughtful consideration, the client chose the Planika Forma 1800 Three-Sided Bioethanol Fireplace with FLA 4 burner - a choice that delivered the real flame effect they wanted, along with the flexibility and safety of a modern, vent-free system.
Our team collaborated closely with the client to design:
A fully open-bottom fire shelf, allowing the flames to run across the width of the wall and remain visible from all viewing angles
A stepped-back shelving layout that recessed the side shelves slightly from the central chimney breast, adding depth and visual interest
A premium textured paint finish using Impera Italia Gimcyn—a luxurious iridescent metallic that shifts subtly with the light
Detailed CAD plans helped the client visualise how everything would look in their space, and minor adjustments were made before the build began.
Building the media wall
The construction phase of this media wall demanded absolute precision, particularly to safely and beautifully accommodate the bioethanol fire’s open-sided design. Our team engineered the lower shelf to remain completely open, providing a continuous line of sight to the flames from all areas of the room, an installation challenge we were excited to meet.
Care was taken to finish every surface to a high specification, especially with the Gimcyn metallic paint, which required specialist preparation and application. The recessed shelving was precisely built to maintain clean lines and intentional contrast, subtly highlighting the central fire feature.
The Finished Media Wall
The final result is nothing short of stunning. This luxury custom media wall combines real flame beauty with cutting-edge design, delivering a timeless look that anchors the room without overpowering it. The panoramic fire shelf creates a truly immersive atmosphere, whether you're sitting across the room or walking through the space.
The textured metallic finish adds a layer of subtle sophistication that elevates the entire living area, reflecting light and colour in a way that changes with the time of day.
